Its so weird lately to see all these compilations books popping up in the local bookstores with full color pics of Japanese street fashion, jrock cosplayers and lolitas. Years ago we had the
Fruits mook, now there's a
Gothic & Lolita mook that's made by the same company I believe. There's also the
Tokyo Look Book which I thumbed through today and found really interesting.

I like how they had interviews with some of the lesser known designers (from a Western pov) and how they showed off more than wacky street fashion, it actually had "normal" high end street snaps of office ladies during their down time and girls and guys who were in their 20s and enjoyed the high end brands. The only part of the book that made me lol was the total inaccuracy of labelling a Die Macabre era cosplayer as having a totally original outfit on. I mean she had the fox shawl, dyed red hair in the same hairstyle as Die, coat, accessories and all. Although to be fair there are other Dir en grey cosplayers identified as such, one was Child Prey era Kyo! Hahaha it's funny that out of all the bands the book only really identified and photographed Dir en grey ones.
There's also an
interview with Mana where he speaks for the first time ever hahaahah j/k.

There's also this book called
Style Deficit Disorder: Harajuku Street Fashion - Tokyo which features a lot of really old school Dir en grey cosplayers. A lot other jrock bands are also mentioned and shown in this book, Mana is once again in it. They do a break down of the major brands like h.naoto, et al. My biggest problem with this book is the design, the typography is atrocious and it features this horrible font that you see on the book cover. I prefer the design of the Tokyo Look Book because its cleaner and very clear and easy on the eyes and puts the focus on the pictures and fashion instead of on the graphic design itself.
Then there's the newly launched English version of
Gothic & Lolita Bible, I picked it up the other day, and it was a whopping $19.99 D: WTF? D: As someone who doesn't follow this kind of fashion and every major development and know about all the brands I found the issue informative, but I can imagine experienced Lolitas to be really bored with the content. The one thing that I really hated was the fact that they featured fashions from 2005! Why the hell would I buy a fashion publication to see 3 year old fashion statements? Fashion related mags/mooks should be on the cutting edge and like most mainstream fashion mags show you fashions for the UPCOMING seasons, not from years past. Why do I care what BTSSB made 3 years ago? LOL. I think experienced Lolitas would care even less and look to a magazine like this to showcase new and upcoming fashions they'd like to purchase and wear.
In terms of the design I think they need to cut back on the "gothic" fonts, like yes we get it, its GOTHIC & Lolita Bible but gosh its like beating you over the head visually. Plus since there are so many subsets of Lolita fashions their design should reflect that too, and maybe choose some traditional serif/san-serif fonts to go with their one main Gothic font.
Also with all the practicing lolitas in the U.S. I think it would be cool to see some professional photo shoots with them, I'm sure they're some of there that model haha. I hope the magazine moves beyond the recycled content from the Japanese version and really start to do their own thing and showcase Western Lolitas, because frankly I think the recycled content can be done in small portions but they need to have their own original sections to continue to be relevant to their target audience.
AND since Tokyo Pop is behind this I assume they have some money, along with resources and a team of people in Japan who can take pics of the current collections of the big coveted brands. I think doing this mook is a major undertaking and it can be really expensive for Tokyo Pop to try and showcase the clothes and keep the magazine relevant and having people in the community to support it. I think the Lolitas have been keeping up on the scene for a long time on their own so having a magazine like this become part of their routine will be challenging haha. Content is definitely key.